Today, Rexona is all about honouring the go-getters. The people who give it all they’ve got and emerge victorious. People like Lopez Lomong. Abducted in Sudan when he was six, Lopez ran for three days to escape his captors. He was eventually given refuge in the US. After gaining citizenship in 2007, he went on to qualify for the 1500m at the 2008 Olympic Games – he even held the flag for the US team at the opening ceremony. Rexona continues to support those like Lopez who don’t believe in no and strive to do more.